REASONS TO THINK A RHETORIC OF CULTURE

REASONS TO THINK A RHETORIC OF CULTURE

RAZONES PARA PENSAR UNA RETÓRICA DE LA CULTURA

This work implies a progress in relation to previous studies of our investigation. We consider possible the articulation of rhetorical studies and studies of culture, going beyond the analysis that addresses the discourses in traditional rhetorical perspectives.Analyzing culture in its rhetorical dimension leads us to think not only  in a single communication model for each type of discourse, but to understand that the multiplicity of rhetorical codifications occur in a complementary way, sometimes simultaneously and integrally and operating at different levels of intersection.To go forward into a theoretical conceptualization about the possibilities of Rhetoric of Culture, in the present text we will develop what we call “reasons to think…”: the discursive reason, the historic reason, the politic reason, the aesthetic reason and the biorhetoric reason.

Este trabajo implica un avance en relación con estudios anteriores de nuestra investigación. Pensamos como posible la articulación de estudios retóricos y estudios de la cultura, yendo más allá de los análisis que abordan los discursos en perspectivas retóricas tradicionales. Analizar la cultura en su dimensión retórica nos lleva a pensar no en un solo modelo de comunicación para cada tipo de discurso sino entender que la multiplicidad de codificaciones retóricas ocurren de manera compleja, a veces simultánea e integralmente y operan en diferentes niveles de intersección.Para avanzar en la conceptualización teórica acerca de las posibilidades de una Retórica de la Cultura, desarrollamos en este texto lo que hemos denominado “razones para pensar…”, a saber: la razón discursiva, la razón histórica, la razón política, la razón estética y la razón biorretórica. ABSTRACTThis work implies a progress in relation to previous studies of our investigation. We consider possible the articulation of rhetorical studies and studies of culture, going beyond the analysis that addresses the discourses in traditional rhetorical perspectives.Analyzing culture in its rhetorical dimension leads us to think not only  in a single communication model for each type of discourse, but to understand that the multiplicity of rhetorical codifications occur in a complementary way, sometimes simultaneously and integrally and operating at different levels of intersection.To go forward into a theoretical conceptualization about the possibilities of Rhetoric of Culture, in the present text we will develop what we call “reasons to think…”: the discursive reason, the historic reason, the politic reason, the aesthetic reason and the biorhetoric reason.Keywords: Rhetoric of Culture, discoursive-historic-politic-aesthetic-biorhetoric reasons.

BAREI, Silvia Noemí

Derechos de autor 2017 Revista CUADERNOS FHyCS-UNJu / Open Journal System

https://revistas.fhycs.unju.edu.ar/revistacuadernos/index.php/cuadernos/article/view/273/353

https://revistas.fhycs.unju.edu.ar/revistacuadernos/index.php/cuadernos/article/view/273/382

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https://revistas.fhycs.unju.edu.ar/revistacuadernos/index.php/cuadernos/article/view/273