THINKING, REPRESENTING, COMMUNICATING ON AND FROM BORDERS. TECHNOLOGICAL APPROPRIATIONS OF KOLLA AND WICHI COMMUNITIES

THINKING, REPRESENTING, COMMUNICATING ON AND FROM BORDERS. TECHNOLOGICAL APPROPRIATIONS OF KOLLA AND WICHI COMMUNITIES

REPRESENTAR, COMUNICAR EN Y DESDE FRONTERAS. APROPIACIONES TECNOLÓGICAS DE COMUNIDADES KOLLA Y WICHI

This work reflects on the disputes of power in the public space, understanding that this requires more and more complex communication skills, the development of appropriation tactics for the indigenous people who are in a cultural border situation, a space of conflicting contact between “indigenous” and “western” thought. To achieve this, they need to dominate technologies and languages of late modernity that postulate new narratives, aesthetics and values which involves the development of strategies of seminal thinking.The problem will be approached from a semiotic perspective in dialogue with communication, anthropology and sociology studies. It is also a question of situating the reflection from decolonial and localized perspectives. For this we review the work of Rodolfo Kusch, produced largely in and over the Argentinean northwest, place of belonging of the original communities whose websites are analyzed. It is the blog of the Community Kolla Tinkunaku and the Facebook page of one of its ayllus, Rio Blanquito, in contrast to the Wichi Lhayis Community of Rivadavia Banda Sur, both from the province of Salta.

Este trabajo reflexiona sobre las disputas de poder en el espacio público, entendiendo que para ello se requiere de saberes comunicacionales cada vez más complejos, del desarrollo de tácticas de apropiación para los pueblos originarios que están en situación de frontera cultural, espacio de conflictivo contacto entre un pensamiento “indígena” y otro “occidental”. Para ello, necesitan apropiarse de tecnologías y lenguajes propios de la modernidad tardía que postula nuevas narrativas, estéticas y valores lo que implica la elaboración de estrategias propias del pensamiento seminal. Se abordará el problema desde una perspectiva semiótica en diálogo con los estudios en comunicación, antropología y sociología. Se trata, además, de situar la reflexión desde perspectivas decoloniales y localizadas. Para ello se revisa la obra Rodolfo Kusch, producida en gran parte en y sobre el noroeste argentino, lugar de pertenencia de las comunidades originarias cuyos sitios web se analizan. Se trata del blog de la Comunidad Kolla Tinkunaku y de la página de Facebook de uno de sus ayllus, Río Blanquito, en contraste con la de la Comunidad Wichi Lhayis de Rivadavia Banda Sur, ambas de la provincia de Salta.ABSTRACTThis work reflects on the disputes of power in the public space, understanding that this requires more and more complex communication skills, the development of appropriation tactics for the indigenous people who are in a cultural border situation, a space of conflicting contact between “indigenous” and “western” thought. To achieve this, they need to dominate technologies and languages of late modernity that postulate new narratives, aesthetics and values which involves the development of strategies of seminal thinking.The problem will be approached from a semiotic perspective in dialogue with communication, anthropology and sociology studies. It is also a question of situating the reflection from decolonial and localized perspectives. For this we review the work of Rodolfo Kusch, produced largely in and over the Argentinean northwest, place of belonging of the original communities whose websites are analyzed. It is the blog of the Community Kolla Tinkunaku and the Facebook page of one of its ayllus, Rio Blanquito, in contrast to the Wichi Lhayis Community of Rivadavia Banda Sur, both from the province of Salta.Keywords: Border, trick, seminal thinking, disputes over representation.

CEBRELLI, Alejandra

Derechos de autor 2017 Revista CUADERNOS FHyCS-UNJu / Open Journal System

https://revistas.fhycs.unju.edu.ar/revistacuadernos/index.php/cuadernos/article/view/278/357

https://revistas.fhycs.unju.edu.ar/revistacuadernos/index.php/cuadernos/article/view/278/388

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